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Thursday, January 8, 2009
Wednesday, September 24, 2008
Happy eidul fitri.
Need greeting cards for this festive day ? You can choice many type of greeting cards
Posted by zed at 11:02 PM 0 comments
Labels: eidul fitri
Wednesday, April 9, 2008
Create an Automated Referral Generator
Does your business depend on referrals for 30% or more of your sales or revenues? Would you like to increase the number of referrals you get and cut down on your mass advertising? Then having an automated referral generator is a must!
What do I mean by an automated referral generator? Well it can be an ezine or email campaign that is automated, so that once you set it up, it is easy to maintain. You only need to add the new people to it. And that part can also be automated. It could be a mail campaign, although, generally this is more manual, because you need to create the mailing every time you want to do it.
Another way to create an automated referral generator is to use the SendOutCards system. SendOutCards is a web site where you can choose from over 2,500 greeting cards to send to people. After you pick the greeting card you want, they print them, print the envelope and mail them using FIRST CLASS POSTAGE. They can do this for around $1.00 to $1.40 per greeting card, including the stamp, depending on what plan you are on.
With the sophisticated system provided by SendOutCards, you can create an automated referral generator. How does this work? Everyone has people who are good sources of referrals for their business, but part of the problem is keeping your name and message in front of them in a timely manner. With the campaign manager, you can create a set of greeting cards and postcards that will be sent out over the year, on specified dates, that will be mailed to your referral sources. Once you have set up the campaign with the cards and messages you want, then when you add people to your contact manager and that referral group, they will automatically get those cards in your referral campaign! This would cost about $10-12 per person per year for the regular greeting cards, depending on how many cards you decide to send out. Is developing a reliable referral source and keeping in contact with them worth $12 per year? Almost everyone I have explained this to has said YES to that question.
Now I am not a marketing genius, but my recommendation is that when you create the messages for these greeting cards, you mix it up and give them some variety. On some of them make an open request for referrals. On others, be more subtle, just say you hope that they are doing well and hope that their month is going well. Highlight different products or services and how people can save money or use your services. Make prominent your “unique selling proposition”, what sets you apart from your competition, whether it be your superior service, your outstanding reputation, your attention to customer needs. Part of your plan is to develop personal relationships with people who are referring business to you, so keep that in mind when you are creating the cards. The great thing about using a system like this is that you can really tailor or customize it for your business.
If you have a special event or sale or want to offer a discount to selected people, remember to include these referral sources in that mailing. You would need to do this outside of the referral generator campaign, but with the SendOutCards system, it is very easy to do.
With the SendOutCards system, you can create custom cards with your logos or pictures of your products on them. You can also print pictures right on the inside of the greeting cards. You might like to print an occasional picture of yourself or your business on some of the cards. These can be added to the mix of your referral campaign cards. Postcards are an effective way to contact people, so consider using a couple of those in your series.
Once you have your automated referral generator campaign system set up, you only need to add qualified referral sources to it. And remember to send out a Thank You card if they send you a referral. Make sure to send one to your client or customer too! This will put you a step above your competition!
by steve currie.
Posted by zed at 10:38 PM 0 comments
Saturday, April 5, 2008
How to Start Greeting Cards Home Business
Do you like to create pictures and designs, or writing? Do you love to look at the greeting cards in your local stores? Then a greeting cards home business could be for you. This is a business with incredible growth, and income potential. It also gives the greeting card home based business owner several options in the business itself.
A greeting card home business opportunity can have you doing only one part, such as drawing or writing. This same business can be selling e-cards or cards sold in stores. It could also entail purchasing a territory from a larger card distributor.
The first step in how to start a greeting card company is to decide what part of the greeting card business you want to focus on. As a freelance greeting card artist, you would focus only on designing cards for other companies. There are costs associated with this option and could include the purchase of a computer and graphic art software if you don’t already have these items.
If you decide to be a freelance greeting card writer, your home based greeting card business would focus on only writing the phrases to be used on greeting cards. For this, you only need a computer and quick turn around time.
Of course, you can always freelance as both a writer and artist. To get jobs you must contact companies to see if they are in need of freelancers. They pay from $50 an assignment to several hundred dollars per assignment. However, until you build up a portfolio of samples, and sometimes even after, jobs can be hard to find.
Another option is to purchase a vending route from a larger greeting card company. This route becomes your way of starting a greeting card company. You are required to keep current clients stocked in cards, replace old cards with new ones and get new clients to build your income. You have start up costs that can run from several hundred to several thousand dollars in inventory. However, when you take the cards to the clients, you receive your payments right then.
If you want to start your own line of cards, your greeting card business plan would focus on all aspects of greeting card businesses. You will design and write each greeting card inside and out. Your creative freedom would not be hindered by someone telling you what they want. You would make all the decisions and it would truly be your greeting cards business.
Being a greeting cards home business owner would make the internet your best marketing tool. You wouldn’t be able to compete with larger greeting card companies, so you will want to create a special niche for your cards on the web and in small local stores.
by Randy Wilson
Posted by zed at 11:53 PM 0 comments